How the business gained success

Each 30-milliliter bottle of Chanel No. 5 is packed with the essence of a thousand jasmine flowers, the fragrance of a dozen May roses from Grasse and a heaping dose of aldehydes, the molecules that early on gave the scent its modern edge. Beside the magical ingredients, many celebrities wore it, among which Marilyn Monroe. Chanel N°5 is often connected to her name because during an interview in 1954 she said that in bed she wore only ‘some drops of Chanel N°5'. That statement became a superb advertising slogan and a reason for millions of women around the world to choose this perfume. The current Chanel N°5 face is Nicole Kidman.

It is often considered the world's most famous perfume.